Designer Insights
A blog dedicated to sharing learnings and best practice
The Secret Science of Sound Behind Brand Names
Fancy yourself a Bouba or Kiki? Explore the power of sound symbolism in 'cooking up' your brand’s first impression.
Losing Pitches are Golden Opportunities for Business Growth
Discover how the right questions can turn setbacks into growth opportunities. Find out how to continuously improve your pitch performance.
Fantasy to Reality: Harnessing the Power of the Picture Superiority Effect for a Memorable Brand
Discover how to make your brand unforgettable with the Picture Superiority Effect! Learn why images are more memorable than words and how to use Generative AI to create stunning visuals.
The Fushimi Inari Experience: A Masterclass in Japanese Experiential Design
The realm of Immersive Experiential Design is revolutionising the way we connect with our surroundings and the way we feel. This piece is the first in a series that delves into its application in Japan, starting with its roots and the formula for its success.
How to Design a Conference that Resonates: Top Tips and Strategies
Dive into the captivating world of conference design with our behind-the-scenes look at how we brought the theme of "Growth" to life.
Cultural Diversity in Graphic Design: How Japanese Aesthetics Challenge Western Norms
As designers, we often strive to create order out of chaos, to distil complex ideas into simple, digestible messages. But what happens when we encounter a design philosophy that seems to contradict our own? Here I aim to show you how I challenged my own biases constructively and how you can maybe as well.