Designer Insights
A blog dedicated to sharing learnings and best practice
The Secret Science of Sound Behind Brand Names
Fancy yourself a Bouba or Kiki? Explore the power of sound symbolism in 'cooking up' your brand’s first impression.
A blog dedicated to sharing learnings and best practice
Fancy yourself a Bouba or Kiki? Explore the power of sound symbolism in 'cooking up' your brand’s first impression.