What If Cobra Kai Had a Website?

Written By Rizwan Nawaz

With the final episodes of Cobra Kai now streaming on Netflix, it’s the perfect moment to explore how the dojo’s fierce philosophy can be translated into a compelling digital presence.

In The Cobra Kai Project, I applied real-world branding, website strategy, and messaging techniques to bring Johnny Lawrence’s no-mercy ethos online. The result? A website that embodies strength, confidence, and resilience…qualities any brand can harness to stand out.

This blog brings together all three parts of my LinkedIn series:

🔍 Brand Analysis –  Defining Cobra Kai’s unique positioning and competitive edge.

✍️ Website Messaging – Crafting headlines, calls to action, and key benefits.

🎨 Visual Identity & Design – Creating a powerful, high-impact website.

The best part?

Whether you’re a business owner, entrepreneur, or creative professional, these insights offer valuable lessons in building a brand that commands attention. Ready to strike first in the digital arena?

Get early access to future posts, leave a like and comment.

Imagined Cobra Kai designs for a T-shirt, newspaper ad, and skill drill test sheet.

Rizwan Nawaz

‘Riz’ is the founder of Studio Riz, a creative agency specialising in branding, design strategy, and business growth. With a focus on innovative design and strategic insight, he helps businesses elevate their brand presence and achieve lasting success. His commitment to excellence has made him a sought-after partner and educator in the design and business world.

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