The realm of Immersive Experiential Design is revolutionising the way we connect with our surroundings and the way we feel. This piece is the first in a series that delves into its application in Japan, starting with its roots and the formula for its success.

As designers, we often strive to create order out of chaos, to distil complex ideas into simple, digestible messages. But what happens when we encounter a design philosophy that seems to contradict our own? Here I aim to show you how I challenged my own biases constructively and how you can maybe as well.