Fancy yourself a Bouba or Kiki? Explore the power of sound symbolism in 'cooking up' your brand’s first impression.

As designers, we often strive to create order out of chaos, to distil complex ideas into simple, digestible messages. But what happens when we encounter a design philosophy that seems to contradict our own? Here I aim to show you how I challenged my own biases constructively and how you can maybe as well.