The Witcher Website Project

Written By Rizwan Nawaz

⚔️🐺 Monsters lurk in the shadows. A strong brand shines through the darkness.

Even legendary monster hunters need a killer brand strategy. How would the Witchers of Kaer Morhen market themselves in the modern world?

With The Witcher: Sirens of the Deep 🧜‍♀️ now on Netflix, and Henry Cavill stepping away as Geralt of Rivia, it’s the perfect time to reimagine the Wolf Witchers through strategy, copywriting, and visual identity.

In this 3-part series, we break down the branding of a fictional website for these iconic monster hunters using real-world principles:

  • Part 1: Analysis → Defining what makes Witchers unique.

  • Part 2: Messaging → Turning insights into compelling copy.

  • Part 3: Design → Bringing it all together with a strong visual identity.

 

Get early access to future website breakdowns

Rizwan Nawaz

‘Riz’ is the founder of Studio Riz, a creative agency specialising in branding, design strategy, and business growth. With a focus on innovative design and strategic insight, he helps businesses elevate their brand presence and achieve lasting success. His commitment to excellence has made him a sought-after partner and educator in the design and business world.

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