First impressions in business are crucial. Many brands try to rush to market, but "He Who Seeks" shows the transformative power of starting with strategic market research. This rebranding didn't just change their name; it revolutionised their business model and market appeal.

The significance of User Experience (UX) and User Interface (UI) cannot be overstated when it comes to enhancing a customer's online experience on a website. However, it is even more crucial for businesses that manage their own backend. If the process of making changes or edits is too complicated or difficult, it can lead to excessive costs and hinder business growth.