Imagining the future of Inception Place
We helped the team to rebrand and sell the potential future use of this office building, approved for refurbishment, residential conversion and/or food and beverage applications.
Built in 1927 this older building was originally used as a cosmetic and pharmaceutical space. Owned at the time by the University of Sydney, they received approval for a conversion of the existing structure for new purposes. They were seeking to sell to another party who would carry out these upgrades.
Studio Riz created branding and name that sought to not steer the potential buyer in any singular direction, instead revealing all the opportunities for the site. The name ‘Inception Place’ takes this property back to its inception, when it was originally earmarked to be a residential property, now again it could be anything it wanted to be.
We convinced the client to create 3D video and photo renders of what the building could look like in the future which really helped to sell this dream.
Services
Branding
Information Memorandum
Videography - Ground & Drone
Photography - Ground & Drone
Video Editing + Motion Graphics
Scripting & Voiceover
3D Renders - Video & Photography
Impact
Sold for $39M
One of the Inner West’s largest transactions
Exchanged unconditionally
Visualisation of future building outcomes
Click here to watch the final video
On behalf of The University of Sydney, Colliers are pleased to offer this truly exceptional opportunity in the fringe of Sydney’s CBD. Well located within the affluent city fringe suburb of Glebe, the property is a significant and exceptionally rare city fringe freehold offering comprising of a versatile five level commercial office building with existing use rights and 43 marked car parking spaces. Positioned on the corner of Glebe Point Road and Leichhardt Street, this property benefits from an abundance of natural light, outstanding water views and street frontages casing the majority of the site.
