Huge ROI gains for convenience store makeover
We helped Dash In Convenience store stand out on the street front with new signage fit-out, increasing their foot traffic and ultimately leading to a profitable sale.
In 2020, Talha and Alina Rehman, the owners of the convenience store, reached out to us with the goal to revamp their store's branding plan. A year earlier the existing Lucky 7 convenience store was converted to a new brand, Dash In. Now the client wanted to elevate the store's look and feel, which is where we came in.
Our team at Studio Riz worked with their new logo and built out the branding to execute the fit-out, design, and layout of the exterior and interior of the store. The original Lucky 7 signage was not attractive and utilised low-resolution imagery that did not attract attention. We conducted market research on what innovative companies were doing around the world, keeping in mind the client's budget, and found a cost-effective solution that focused on how customers could interact with their store.
This is where we pushed their bold colouring, with sharp accents and clean icons, to elevate the convenience store look to make it stand out from the street front. There was careful planning around how people passed and interacted with the store to highlight the full range of products and services they had to offer. For instance, creating a clear list on their front window and a series of replaceable A4 poster frames to highlight current specials to passers-by.
We also created a sub-brand to differentiate between the convenience and cafe parts of the business, a similar concept adopted by McDonald’s and McCafe. This helped to bring to life an outdoor oasis area where customers could eat from their cafe options or smoke their shisha orders.
The final result was impressive, with the client extremely happy with the outcome. It helped Dash In Convenience store stand out, making their store feel premium and helping to increase their foot traffic. In 2022, the Rehman's managed to sell their store to an eager investor, securing an amazing profit on their initial investment into the store.
At Studio Riz, we pride ourselves on delivering high-quality, cost-effective solutions that help our clients achieve their goals. If you're looking to revamp your business's branding and design, reach out to us, and let's start creating something amazing together.
Services
Branding
Shop fit-out
Signage
Research
Impact
High resale value
Higher street front visibility
Increased awareness of product range
Increased foot flow
Increased turn over
“Studio Riz’s expertise, helped us transform our run-down store into something eye-catching on the main road. They helped bring our vision to life with an amazing design and all the minor changes were a breeze. The result not only increased foot traffic but also made it easier for customers to find our range of products with the open plan layout and clever signage arrangements. We highly recommend Studio Riz and plan to use his services again soon.”
