Evolution of Genetic Analysis: Brand & Website Upgrade
We provided Collective Health Services with bespoke ‘AI Generated Artworks’ for that unique and personal touch.
“I cannot recommend them highly enough. Studio Riz was a pleasure to deal with and as professional as they come. Their creative knowledge and abilities in creating an amazing website and their personable and approachable character made the whole experience flawless. I will certainly be working with them again for future business web development. 11/10”
Services
Brand Design
Brand Messaging
Sales and Process Strategy
Market Research
User Profiling
Copywriting
AI Custom Art Generation
Squarespace website design and development
Impact
Unique and original branding
Increased lead generation
Optimisation for SEO and SEM
Improved value proposition
Enhanced marketing activity
Increased website retention
Streamlined sales funnel
Simplified business processes
A complete revamp of your branding, strategy and website can imbue it with a unique aesthetic that transcends conventional ideas. Our team used custom copywriting, illustrations, and AI-generated art to bring the story of a Genetic Fitness and Nutrition brand to life, informing and inspiring their clients.
At Studio Riz, we had the incredible opportunity to work with Collective Health Solutions (CHS), a revolutionary company that conducts Genetic DNA analysis to create personalised nutrition and fitness programs. The journey began when Costa, the founder of CHS, approached us with a complex idea that he needed help communicating through an animated video.
Through in-depth discovery sessions, we explored the heart of his business and realised that the intricate nature of his work needed to be simplified to create an understanding for everyone. Our CEO, Rizwan, who has a passion for science, understood the importance of extracting the vast amount of knowledge locked in Costa’s mind and presenting it in a clear and concise format.
We recognised that to bring value to his brand, we needed to revitalise his website and enhance his branding. After conducting thorough market research, we identified the target audiences and aligned our ideas to cater to their wants and needs.
In terms of design, we first sought to revitalise the branding to be friendly yet distinctive. The standard DNA stand wasn’t memorable or distinct. Our team workshopped different abstract shapes to represent the genes being activated through health and nutrition, as well as these elements creating a sense of balance within the individual. We paired the design with an amazing font that was strong yet approachable.
To then bring the essence of CHS's brand to life, we created custom illustrations using the power of AI art generation, fusing the DNA elements with multicultural imagery, and a painted style. We aimed to showcase how CHS's services could transform people's lives by making them more vibrant, exciting, and full of life. Resulting in a unique aesthetic that stands out from the typical bland medical stock imagery used in the market.
Our team of writers then got to work, using SEO analysis to make sure the content was carefully crafted to be informative and inspiring, answering all the important questions that customers could have. We wanted to ensure that people understood that CHS's services were not just for everyone, but for them specifically. We elaborated on Costa's expertise, explaining why his experience mattered and adding a personal touch to the About Us page.
We also collaborated with CHS on their product offering and organised them from twelve down to four simple packages with add-ons to streamline their processes and make it easier for customers to purchase. Additionally, we enhanced their online booking system for any consultations
Our future plans for CHS include creating a journal to document all the ways Genetic Fitness and Nutrition can help and an online store for their customers to purchase recipes and supplements.
Working with Costa has been an incredible experience, and we are thrilled to see the initial results that have wowed his clients. Through our efforts, CHS has increased conversions, gained trust as a leader in the industry, and kept people on its website for longer. At Studio Riz, we are passionate about creating emotional connections through design and branding, and we are proud to have helped CHS share its message with the world in a way that is both beautiful and inspiring.
See the new website we made at collectivehealthsolutions.com.au
